Advertising in Video News Releases (VNRs)? (Case6)

Video News Release (VNR) is one kind of media to present the news story such as new technology, a new innovation, promote commercial products and service to customers. Everything has actually good and bad in the same way, just promoting the news or advertising. In my viewpoint, when you release something out that mean you want to have a feedback come back to you although has just a little bit. It must connect between the tactics to exhibit with making the customer interesting in your presentation.

Moreover, the VNRs are look like a news report but it always hide with the advertising. For the next two paragraphs I will demonstrate you about the VNRs when firms release it out to the public.

 

First example: Honda Accord VNR

 

Therefore, let’s start with the first example of the Honda Accord VNR. The objective of this video news release that is wants to present the new technology to lets the car drive itself. According to the description of this VNR, a camera reads the lines on the road, and feeds torque to the steering wheel, taking off the pressure off the driver. As for me, there are two sides of this news story. Those are news story of the firm and advertising as well. This is the type of public relations strategy to connect with your emotion when you saw the incredible thing. But, you will know just only one aspect of the news story that makes you satisfy with this technology. They won’t actually make you fell fall before you have bought it already.

 

Second example: Nike Mag- Back to the Future

 

 

 

The poster “Back to the Future”

The second example is Nike Mag- a limited edition shoe created by Nike Inc. It is a replica of a shoe featured in the film “Back to the Future Part II” (the second installment of the Back to the Future trilogy). As for me, this VNR demonstrates to the customers about inspire of the design of the shoe by connecting with the famous film “Back to the Future.” It makes the VNR have an interesting point story and support marketing of the product “Nike Mag”

 

All of those are just my examples that I get it for complementary of my opinion. I would like to explain it with my style and hope you more understand. For about the VNRs at the present have so many objective to present it out. Some are true and some are not true. Everything is strategy of marketing and it has numerous processes to promote or advertising.