The Brands Movement in China (Case 7)

 

 

If you are a marketer in one company what is your way building brand stay in the top of the world or getting more income in one year? In my viewpoint, the number of population is the main factor to draw numerous company interests to invest in that country. Therefore, breaking into the China market is very challenging and worthwhile because it is the world’s most populous country, with a population of over 1.3 billion. But, in my opinion you must surely that your company are big enough I mean your big money for invest and advertising spread with Chinese.

As of 2013, China has the world's second-largest economy in terms of nominal GDP, totaling approximately US$8.250 trillion according to the International Monetary Fund (IMF). However, China's 2012 nominal GDP per capita of US$6,094 puts it behind around ninety countries (out of 183 countries on the IMF list) in global GDP per capita rankings.

Moreover, there are used the Chinese’s famous person and sport to connect with China such as Li na, tennis superstar, Yao Ming, NBA star, etc. Nike China Marketing Director Carol Chen stated about the spot, which featured David Bowie's Heroes, "This campaign is not only about following sporting heroes as they make their way toward Beijing, but we want the youth of China to create their own journeys through being active and participating in sports." In my opinion, it’s related to Beijing Olympics in 2008 to make various brands appreciate with the power and efficiency of China’s markets. The sport brands have used the strategies to attract their customers.

 

 

 



Adidas's global revenue rose 20% to €3.47 billion ($4.71 billion) in the three months ended Sept. 30 from €2.88 billion a year earlier, partly because of the World Cup. Sales in China increased 9%. The company's world-wide net profit rose 25% to €266 million from €213 million. Adidas is also trying to make itself known with China's emerging recreational athletes. In October, it sponsored the Beijing Marathon, the company's first running competition in China. More running sponsorships are in the works, according to Adidas. The company is also partnering with fitness chains, giving clothing to fitness instructors and buying ad space in locker rooms and over treadmills. Selling clothing at fitness-center shops is also under consideration.

The Brands Movement in China that I demonstrate all of you. It is mostly brand of foreign country. They tried hard to grow in China which related to the population amount. In addition to, there are uses many strategies approach the people like a get star sport be a presenter.