BzzAgent: Buzz forHire

BzzAgent is the social marketing division of dunnhumby, the leader in shopper marketing. With access to more than 200 million shoppers in the US, UK and Canada, BzzAgent develops programs that accelerate word of mouth and sales for consumer products. BzzAgent has executed over 1,000 social marketing programs for major brands including Unilever, Wrigley and L’Oreal. Since the company was founded in 2001, BzzAgent participants have spread word of mouth to over 100 million family and friends.

According to BzzAgent works, how it works;

Try products.

Start conversations.

Get more campaigns.

As for me, they use word of mouth to spread the information, the feature of the product. It’s not necessary to use to more money for expanding reputation of numerous brands. They have just use conversation with person to person; it is a great tactic of public relation in innovation period.

According to Jacob Hurwith, he talks about harnessing the Power Word of Mouth Marketing to Grow Your Business in 2013,  “In 2013, marketers must rethink their social marketing strategies with their consumers in mind. It is no longer effective to simply push branded marketing messages out over social channels in hopes they will resonate with consumers. Consumers are now the most important part of the marketing equation and what they say and do online impacts brands and their bottom lines. Marketers will need to find compelling ways to engage with their consumers and turn them into advocates, who, in turn, spread word of mouth marketing (WOMM) recommendations to their friends on the brands behalf.”

At this time (21 century), there are various technologies that are developed in every year. And it’s up to the entrepreneur each company chooses this innovation to create and adapt to their objective. They (BzzAgent) have the power of imagination to create this website and specific style to make it is a Buzz for Hire.