Mountain Dew and Other Brands Use Extreme Sports to Connect with Gen Y

I'm really exciting for today to do this blog and my blood of Gen Y is pumping now. I would like to share my opinion about various brands use extreme sports or x sports to connect with Generation Y. As for me that was born in the same period all of you, can be defined of Gen Y as the prefer adventure challenges, active with the condition of the surroundings, always to learn a new thing. So don’t be wondering, why they choose extreme sports to relate to Gen Y. Extreme sporting events like skateboarding, snowboarding, skiing, or BMX and the outdoors activities such as horse-riding, golf, hiking climbing, canoeing. All of these are considered cool and exciting by Gen Y, another great place to reach this market.

 

 Not only Mountain Dew that use extreme sports to connect with Gen Y. But also Red Bull is an energy drink and have all been successful marketing to Gen Y. In my viewpoint, Red Bull as a signature of power suchlike a logo to explain the characteristic of product. That is making Gen Y choose to drink Red Bull after heavy activity and sweat loss.

 

 

Moreover, Red Bull not only manufactured energy drink. But they use the brand to spread marketing through every extreme sport for a Worldwide like a brand “Virgin” that use the same tactic but they don’t concerned with extreme sports. So, that is different customers target groups with Red Bull. These are strategy to make a brand stay strong in the top of the brand’s world forever and this is one type of public relation. Extreme Style!

 

 

 

 

 

From all of the extreme sports that Red Bull has done with it, I will select two of them to demonstrate you. First, Red Bull Racing is a Formula One racing team. Recently, the team has won three Constructors' Championship titles, in 2010, 2011, and 2012, becoming the first Austrian licensed team to win the title. In my opinion, the logo on the formula one when it is driving like a Bull has run on the race course. Second, Red Bull Stratos seeks to advance scientific discoveries in aerospace for the benefit of mankind. The mission is all converging to prove man can survive the speed of sound in freefall. Their mission is very awesome and so cool!! This feeling has direct effect to Gen Y with Red Bull marketing like a psychology.

 

 

Advancement of brands essential to update all the time and has a success working to present to customers and have actually target groups as Red Bull to use extreme sports to connect with Generation Y. They use all of x sports to connect with Gen Y who has the blood of venturesome. That makes them successful in the World’s brands.