Advertising in Video News Releases (VNRs)? (Case6)

Video News Release (VNR) is one kind of media to present the news story such as new technology, a new innovation, promote commercial products and service to customers. Everything has actually good and bad in the same way, just promoting the news or advertising. In my viewpoint, when you release something out that mean you want to have a feedback come back to you although has just a little bit. It must connect between the tactics to exhibit with making the customer interesting in your presentation.

Moreover, the VNRs are look like a news report but it always hide with the advertising. For the next two paragraphs I will demonstrate you about the VNRs when firms release it out to the public.

 

First example: Honda Accord VNR

 

Therefore, let’s start with the first example of the Honda Accord VNR. The objective of this video news release that is wants to present the new technology to lets the car drive itself. According to the description of this VNR, a camera reads the lines on the road, and feeds torque to the steering wheel, taking off the pressure off the driver. As for me, there are two sides of this news story. Those are news story of the firm and advertising as well. This is the type of public relations strategy to connect with your emotion when you saw the incredible thing. But, you will know just only one aspect of the news story that makes you satisfy with this technology. They won’t actually make you fell fall before you have bought it already.

 

Second example: Nike Mag- Back to the Future

 

 

 

The poster “Back to the Future”

The second example is Nike Mag- a limited edition shoe created by Nike Inc. It is a replica of a shoe featured in the film “Back to the Future Part II” (the second installment of the Back to the Future trilogy). As for me, this VNR demonstrates to the customers about inspire of the design of the shoe by connecting with the famous film “Back to the Future.” It makes the VNR have an interesting point story and support marketing of the product “Nike Mag”

 

All of those are just my examples that I get it for complementary of my opinion. I would like to explain it with my style and hope you more understand. For about the VNRs at the present have so many objective to present it out. Some are true and some are not true. Everything is strategy of marketing and it has numerous processes to promote or advertising.  

#10: Ayutthaya Today

 

In one year, there are so many tourists come to travel in Thailand. Ayutthaya is one of the famous central provinces in Thailand. In formal name call “Phra Nakhon Si Ayutthaya” and in my viewpoint, it’s the first choice in their mind who loves to know about history, archaeological site, lifestyle of local people, or old capital city. So, let’s know about the simple information of this province in Thailand.

History

If we talk about the history of Ayutthaya, I’m afraid don’t be sleep tonight. So, I will tell you all just an essence of the story. Ayutthaya was founded in 1350 by King U-Thong. It was the capital of Thailand (then called Siam) for 417 years from 1350 until it was sacked by the Burmese army in 1767. Notable monarchs during the Ayutthaya period include King Naresuan the Great, who liberated Ayutthaya from the first Burmese occupation and embarked on a reign of conquest. The city was positioned in a strategic position. During several months of the year, the flood plains around the cities would be flooded by the many rivers around the city. Enemy sieges were thus impossible, and forced to withdraw. This advantage was a contributing factor in the many failed Burmese invasions. And this is a proud award of the ruins of the old capital in the Ayutthaya historical park have been a UNESCO World Heritage Site since December 1991.

Geography

Ayutthaya, covering 2,556 square kilometers, is located in the flat river plain of the Chao Phraya river valley. The presence of the Lop Buri and Pa Sak rivers makes the province a major rice farming area. There are many local people are farmers, the main earning a living of that local community become agriculture in here for a long time.

Population

As for me, in this province have so many factories mostly Japanese so that make people from everywhere in Thailand come into Ayutthaya to applying a job. Therefore, it will have both local people; was born in Ayutthaya and non- native people that come from another province and another country such as Japanese and still live here. So, in Ayutthaya have numerous people that come from numerous places.  

Agriculture

The people of Ayutthaya were originally farmers who worked in the fields. So, rice is the main industry agriculture in Ayutthaya and builds earning a living for many local people.

Products

 

In Ayutthaya have various famous products such as Palm Leaf Fish Mobile, Bamboo Fan, Palm Leaf Hat, and Roti Sai Mai. But for today I would like to present Roti Sai Mai because in my opinion, it like as a signature souvenir dessert from Ayutthaya. Many people choice it to get them back home for their family, friends, lovely people, etc. Roti Sai Mai is a cotton candy or candy floss and if you come to travel in Ayutthaya, you will see in a rainbow of colors. Sweet and Delicious!  

 Famous temples

In Thailand is mostly Buddhist so I don’t wonder that why in Ayutthaya have so many temples. I will select two temples that are famous in Ayutthaya. The tourist must to go there. First, Wat Phra Si San Phet was the biggest temple in the area at its peak and is historically very significant. The temple is situated in a compound that was originally used as a royal palace and home to a number of kings during the Ayutthaya period.

Second, Wat Phra Mahathat is an impressive temple ruin originally constructed to house Buddha relics that mysteriously appeared to an early Ayutthaya king. Don’t miss if you were here the rows of headless Buddhas. One Buddha-head is in a tree trunk.

 

#9: RMUTT: Open House Highlights

In every year, my university: Rajamangala University of Technology Thanyaburi (RMUTT) will organize “Open House” for a group of high school student in Thailand to visit our university. This year is the same of every year arranged on January 18-20, 2013. And it has the finished already. But, I will tell and demonstrate you about inside the event. What they do? What are the highlights? Who are they focusing? Let’s follow me lovely visitor, my friend, and reader.

 

As for me, it is a great opportunity for high school student around Thailand to focus on education in university and its period to step up to the first year in university. It’s a big change in your life are children surrounding becomes an adult society; it’s like open your eyes and mind, your world will open up as well. Moreover, the high school student can get more information about their favorite faculty and known more knowledge concerned with our university. So, you will see many students come from different schools in Thailand walk around the university with enthusiastic face.

In addition, these are not only educational exhibition but also have numerous shops along the road such as food, beverages, tree, various wares, etc. Moreover, there is a fashion show on the evening of young designer of our university for faculty of design. And also have various workings of student to show.  This is one event to give a chance to entire working off student.

And don’t miss this section of the event I want to represent to you all.  As you known it nearly open ASEAN community in the future. So, this year you will see the many booths that concerned with ASEAN; give some knowledge to the visitor or students who walk through. Well, this makes the high school student attention with ASEAN more and more.

The Open House at RMUTT will arrange in every year for a group of high school student and the other visitor. And it’s surly to give a chance education to make more knowledge and show our university is the best choice for you all to choose to learn here. See you next year “Open House”

#8: Tourism Trend for Thailand

Do you remember I wrote one blog about #2: Destination Thailand: Pang Ung in the last year? Pang Ung was the one from all places of Tourism Authority of Thailand (TAT) campaign; the destination you should go from last year. But it’s not mean you can’t go in this year (lol). For this year and this blog, I will tell you the trend for tourist arrivals in Thailand. According to TAT governor, “The ASEAN Economic Community will take off in 2015 but the idea of an “ASEAN Zone” is already drawing many more Asian tourists to Thailand. It has increased a strong sense of travel, and encouraged Asians to visit their neighboring countries.” Therefore, those can more draw many tourists come to travel in Thailand than before. In my opinion, it’s as though a “Link Tourism” because it easily travels country to country around ASEAN.

 

Moreover, according to TAT announced, “The TAT has set a 2013 target of 22.22 million international tourist arrivals, generating estimated foreign exchange revenues of 966 billion baht (USD 3o.62 billion, based on the exchange rate of 31.54 baht to the dollar).” Oh, it’s really a big crowd of people come to travel in Thailand, although it will be a statistic but I can imagine a lot of people in the airport, hotel, specific place travel, or wherever in Thailand. Therefore, it should have a lot of circulating fund within Thailand throughout the year.

Furthermore, I will talk about the problems of foreign tourist when traveling in Thailand by themselves. As for me, the tourist won’t know the specific information such as law of that country, prohibition, and interesting point for travelers. For example, when I did job training at Suvarnabhumi Airport Police Statioin. I have ever seen many cases of tourist that bought over amount of cigarette from neighboring our country or maybe in Thailand because it’s so cheap. So, they’re often quarantined by the Customs Department and finally must pay the penalty.

In my viewpoint, I suggest to resolve the problem by posting a notice at the airport, frontier each country, or give essential information in a brochure when the foreign tourist arrives to the airport. Moreover, there is Public relation on the internet to help to spread the information for worldwide.

This is my little voice from my opinion. It’s necessary to co-worker with each section of government and local people when the tourist come to travel in your area. It will become a resolve the problem for sustainable and for a long term.

 

More information: Tourism Authority of Thailand  and
Thailand Tip and Facts



 

#7: Thai Craft and Souvenirs

In Thailand have many the unique crafts and souvenirs that tourists choose to give for their family, friends, lover or whoever and it won’t the same the other country. As for me, in Thailand have the most famous in natural herbs for a long time and it can be a mixture to do many thing such as citronella oil mosquito repellent, Xentella cream, Aloe gel, Chofibrin garlic extract capsules, etc. Therefore, I will suggest the souvenir that makes from the herbal for you. “Herbal balm”  

 

 

The herbal balm makes it from the natural 100% include original (Emerald Color), Lemongrass (Green Color), Ginger (Yellow Color). “Deep warming and soothing balm with natural Thai herbs extract”, this is a description of the product.

 

 

For about the benefit of herbal balm is help to relieve strained muscles and tendons, stiffness in the joints, and to stimulate the circulation of the blood. Moreover, it will give you a soothing for clearing your stress mind. And these are getting the popularity with traditional Thai Massage and Spa.

 

Use by massage all your body includes:

Anti Cellulite

Rich Treatment

Relaxation

Blood Circulation

Furthermore, it can use when happen accident, or unusual with your body such as for liniment, relief of muscle, joint and back pain, sprain, numbness, cramp, insect bites, fresh wound, burn, skin itchiness and have a stomachache.

Ingredient of herbal balm such as camphor, Asiatic pennywort, and other natural

herbs

 

 

How to do it in the easy way that you can do at your home. It also make you feel fresh and don't pay more money. There are two ways for your choice. It's up to you.

Herbal oils form a great basis for salves and balms, or you can use a plain vegetable oil such as jojoba or olive. While homemade salves take a bit of practice, once you start making and enjoying them you will never go back to store-bought.

 

 

 

The first way

Step 1. Heat the oil together in a double boiler with beeswax just until the wax is completely melted, but not boiling or smoking.

Step 2. Check the consistency by placing a few drops on a cool plate, the more wax, the firmer the salve. A good working ratio to start with is:

·        2/3 cup oil to 3 tablespoons emulsifying wax for a spreadable body salve

·        2/3 cup oil to 4 tablespoons emulsifying wax for lip balms

Step 3. When the mixture has cooled a bit, add essential oils if desired for increased fragrance and potency.

Step 4: Pour the melted oil and wax while still warm into jars or tins.

The second way

Quick Salve: (a bit tricky to make, but good when you need something fast)

·        Step 1: Fresh or dried herbs are covered with spring water, brought to a boil in an enamel or stainless steel pot.

·        Step 2: After the mixture comes to a boil, simmer for 30 minutes. Strain out herbal matter, and reserve liquid herbal infusion.

·        Step 3: Add to remaining liquid an equal amount of olive or safflower oil. Return to the pot and simmer until the water is gone. You can tell when the water is gone, because the mixture stops bubbling and spitting.

·        Step 4: Add enough beeswax to give a thicker consistency, heating just until beeswax melts. Stir and bottle will still hot.

·        Step 5. When the mixture has cooled a bit, add essential oils if desired for increased fragrance and potency.

·        Step 6: Pour the melted oil and wax while still warm into jars or tins.

In finally, I hope all of you will satisfy with the Thai souvenirs that I suggested to you. You can comment below if you have opinion to share to me. Thank you for your reading.

More information:

 http://www.sasimaherbs.com/eng/en_product/en_p01hbalm.html

 

 

 

 

 

 

 

 

#6: Where to stay in Thailand

 

This blog I will tell you about a local resort and concerned with sustainable tourism. From the last blog it’s about the tourism that makes the perfect destination for you, isn’t it? So, let’s go to the perfect accommodation as well. As for me, both of perfect destination and perfect accommodation will be a perfect trip, a great experience in your life.

I would like to recommend you for a local resort in the Mae Hong Son province. Fern Resort, the name is really feeling like a natural for me. They’re suitably the Eco tourism resort for nature lovers. You will wake up with the birds sound and smell with the real natural.

Facilities

Free Transfer from/to Mae Hong Son Airport Bus Station must inform flight no. or time of arrival at least 1 day before. Free Shuttle-Bus between Fern Resort and town.

-         Swimming pool

 

-         Open-air restaurant

-         Rice Terrace Bar

-         Campfire -BBQ

Location

Mae Sakud Nature Trail is behind the resort. There’re 16 stations of knowledge along the way 7.5 k.m.(4 hours) If you would like to see just the waterfall ,you can choose to go half round just 2 hours.



Direction

Fern Resort related with sustainable tourism by they pay attention to the environment, staying with the natural, and also improve the well-being of local people. They have a concept to efforts to minimize the impact of tourism, building more environmental awareness among the travelers and providing benefits for conservation and empowerment of local people.

 

More information:

http://www.fernresort.info/index.php

#5: Tourism Thailand-Perfect Destination

Last year, I have written many blogs about tourism that you can return to read all of it. For today, I want to tell you more about the tourism but it will be specialized tourism that is popular in Thailand and I never telling. Each sector in Thailand; North, East, West, South has their characteristic events and festivals throughout the year. And I choose this festival from one of the southern provinces of Thailand. That is Satun Thai and International Kite festival.

 

 

On February 1, 2013-February 28, 2013 being the time for kite both Thailand and International to demonstrate the fascination of kite that comes from various nations. And then you actually see many beauties and the power of the kite to resistant to the wind. Moreover, maybe you will get any tactic from the player to control the flying kite in the air.  

During this festival have many kinds of kite competition and kite show from both Thai and 10 international countries. The activities also include beautiful kite contest, local kite contest, kite demonstration, kite exhibition, Miss Satun contest, food and beverage selling, cultural performance and concert from famous singers every night.

For the reason, that’s why I choose this festival to present to you because I have seen the kite since I was young. In every summer, I played the kite at the field with my friend and it’s very difficult at that time to flying kite in the air. Furthermore, I would like to support and preserve the kite remain with Thailand forever.  

In Thailand have many specialized events and festivals each month to indicate and make it is a perfect destination for you. You can find awesome experience in here. I hope you will enjoy this festival that I present to you all. Welcome to Thailand.

More information: http://www.tourismthailand.org/See-and-Do/Events-and-Festivals/Satun-Thai-and-International-Kite-Festival--4573

Negative Publicity: Companies Assume Different Strategies to Deal with Crisis Management

In this generation, there are many people working to fight against time and they don’t care for healthy food. Fast Food is the best choice that they choose to eat in daily quickly life and it’s easy to get to. But I always hear the negative publicity of fast food such as Fast Food with increased body weight, French fries, mainly purchased from fast food restaurants, is still on the rise and Americans consumed an average of 152 pounds of added sugars in just one year, according to the U.S. Department of Agriculture. So, what is your strategy to deal with crisis management and to make negative publicity is good for the company.
 

 

 

 

 

 

Recently, Bob’s Burgers in Brazil have a great idea with the packing of Burger. Have you ever thought the Burger packaging that you can eat? The restaurant franchise wrapped its burgers in a kind of rice paper that can be eaten along with the burger. That is amazing! The campaign was to illustrate the irresistible people can’t wait to eat them and it was so successful that not a single customer threw away the wrappings.

 

Rice paper usually refers to paper made from parts of the rice plant, like rice straw or rice flour. It originated in ancient China and it has been used for centuries in China, Japan, Korea, and Vietnam for writing, artwork, and architecture. Edible paper made from starch has historically been used for Chinese and Vietnamese cuisine. Almost Fast Food restaurant that I have seen just create a new flavor, strange mixture, or promotion to attract customer. And, all of the packaging is the same. Not anything special; Burger is just a Hamburger which makes you fat, high calories. But, Bob’s Burgers make me feel eco-friendly Burger to save the world^^.

 

As for me, Bob’s Burgers use this clever strategy to deal with negative publicity become a positive way. These are changing customer attitude toward Hamburger. It helps to save the world from wasteful wrappers going into the garbage. Moreover, these can get the new marketing from the people who want to save the earth even it’s just a little thing but they will think “Ah, I involved taking care with the earth as well.”

Although, the negative publicity look like it’s not good for the company but it should to have suitable methods to adapt with your business. Use the advantage of publicity to make your company have a power again. Making the strong point with different strategies, it make you’re not the same to the other. And you are number one from it.

The Power of Publicity (Case 4)

The power of publicity has both of positive and negative publicity. And you can control it? How you use it to make advantage for your business? There are many alternative processes to qualify your business. But, you should find your own style going to the best way and don’t waste time.

According to the marketing donut, they said “If your firm is getting critical coverage in the media, respond quickly, honestly and decisively. If you are in the wrong, it’s vital to own up and apologies. Never say ‘no comment’- it sends the message that you’re in the wrong and suggests that you feel no remorse- and the press many keep digging for dirt. Face up to the situation and you can begin to restore the reputation of your business”

I can remember this news and as for me it concerned with the power of publicity. So, I decided to get this news give example to you. That headline: Nurse Who Answered Prank Call at Kate’s Hospital Found Dead     

Nurse Jacintha Saldanha who took a prank phone call at Duchess of Cambridge’s hospital is found dead in suspected suicide

A nurse who was duped into transferring a prank call from two Australian radio presenters at the hospital treating the Duchess of Cambridge for severe morning sickness was found dead in a suspected suicide.

source:

http://vigilantcitizen.com/latestnews/nurse-who-answered-prank-call-at-kates-hospital-found-dead/

This is just an example that I give to you to make it more understanding on this topic. Now, I have seen much publicity that cannot control it if it spread already. It’s difficult for management after that and it has much type to communicate to another.

All of these are my opinion with the power of publicity at the present. Publicity has numerous styles. It’s up to you to use it suitable for the advantage of the company. How about your opinion with the topic? You can share with me also. Thank you for your comment.