Super Bowl, the Commercials Are Coming On

In every year, you have known Super Bowl is the annual championship game of the Nation Football League (NFL) and it has actually come with the forces of commercial. This is one way to promote your brands through the eyesight of people around the world that who look forward to watch the game.

As for me, there are Super Bowl featured a halftime show that actually made this game is interesting for the marketers and this is a big chance to spread numerous commercial like a festival commercial.

Example of Super Bowl Commercial 2013

 

 

Samsung Mobile USA - The Next Big Thing

Doritos® - Goat 4 Sale -- Crash the Super Bowl 2013 Finalist

Moreover, in my viewpoint NFL is like a trademark due to growing commercial and public –relations and throughout the game it surely a lot of cash flow from the commercial.

According to, Bruce Horovitz, USA TODAY, he said Super Bowl ads are getting more costly more quickly than ever — and they keep increasing in number. With some ads on CBS selling for up to $4 million this year vs. $3.5 million last year on NBC, the cost of 30-second Super Bowl spots is growing at three to five times the rate it did just a decade ago, according to a 10-year study by Kantar Media, a research firm. If the trend continues, the first $5 million Super Bowl commercial could emerge by 2016, he says. Super Bowl slots fetch about twice the cost of the second-most-costly ad time — the Academy Awards, he says, which go for about $1.8 million this year.

 

Nowadays, in my opinion Super Bowl game of the Nation Football League must go together with Super Bowl Commercial. Everything in this period is a trade, a chance to get benefit for their brands their business. There are a lot of competitive of big company to big company. As for me, a small company small brand ought to have a power; power staff, strong money and wait the suitable time for your brands going up. All of those have just my opinion that I want to vent out. If you have something to tell me about your opinion or whatever, you can comment below.





 

 

 

 

 

 

 

 



 

 

 

Advertising Face Challenges in Maintaining “The Wall” (Case8)

 

Advertising is a process, not a medium in its own right, although it uses different media forms to communicate. Advertising, in its simplest form, is the way in which the vendor or manufacturer of a product communicates with consumers via a medium, or many different media. But, it’s not meant you can put everything in your advertising or can advertising whatever you want. As for me, it will depend on each country, the culture, the law, the custom, life style of people, etc. For example, some country can’t advertise about the tobacco but the other country can do it.

 

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According to University of British Columbia, they studied supports that theory with findings that suggest that banning fast-food advertising to children may actually curtail obesity. Researchers found that a 32-year ban on fast-food advertising to kids in electronic and print media in Quebec resulted in a 13 percent reduction in fast-food expenditures and an estimated 2 billion to 4 billion fewer calories consumed by children in the province. While the rest of Canada has been experiencing the same explosion in childhood obesity seen here in the United States, Quebec has the lowest childhood obesity rate in Canada.

Moreover, those advertising are now either banned outright or faces strict limit in most countries. Other concerns include:

•        Use of stereotypes, particularly of gender and race, in a negative way

•        Emphasis on anti-social values (e.g. winning at all costs, promotion of products which have a negative effect on the environment)

•        Emphasis on conforming to an unrealistic ideal

•        Representation of only one set of values as being normal and desirable (e.g. thin, blonde). Everything else is abnormal /undesirable

•        Dishonest claims about what a product can do (e.g. diet pills)

•        Recommendation of illegal practices (e.g. drug-taking, drink driving or underage drinking)

•        Use of images or language that may be offensive to the beliefs (eg religious) of others

•        Use of images or language which is too graphic, in terms of sex and violence, for a mass audience

But, in my opinion I wonder this case in Thailand or maybe any countries are the same for about the tobacco. You have known already that can’t advertise about the tobacco in Thailand and actually has many campaigns release out to stop smoking advertising; there are in poster, television, newspaper, etc. But, many people still smoking. So, as for me even they don’t advertising but they remain sell this product and trend to increase more and expand more to young people. That mean it depend on each society, believe, tendency, solicitation, etc.

Nowadays, there are many strategy advertising from TVs, magazines, newspapers and, increasingly, on our computers, tablets and smartphones to attract consumer interest those products. The wall of advertising concerned with the scope of the information and specific product. Each country will have the characteristic of advertising and different style because they ought to relate to culture, custom, law, and life style.

The Brands Movement in China (Case 7)

 

 

If you are a marketer in one company what is your way building brand stay in the top of the world or getting more income in one year? In my viewpoint, the number of population is the main factor to draw numerous company interests to invest in that country. Therefore, breaking into the China market is very challenging and worthwhile because it is the world’s most populous country, with a population of over 1.3 billion. But, in my opinion you must surely that your company are big enough I mean your big money for invest and advertising spread with Chinese.

As of 2013, China has the world's second-largest economy in terms of nominal GDP, totaling approximately US$8.250 trillion according to the International Monetary Fund (IMF). However, China's 2012 nominal GDP per capita of US$6,094 puts it behind around ninety countries (out of 183 countries on the IMF list) in global GDP per capita rankings.

Moreover, there are used the Chinese’s famous person and sport to connect with China such as Li na, tennis superstar, Yao Ming, NBA star, etc. Nike China Marketing Director Carol Chen stated about the spot, which featured David Bowie's Heroes, "This campaign is not only about following sporting heroes as they make their way toward Beijing, but we want the youth of China to create their own journeys through being active and participating in sports." In my opinion, it’s related to Beijing Olympics in 2008 to make various brands appreciate with the power and efficiency of China’s markets. The sport brands have used the strategies to attract their customers.

 

 

 



Adidas's global revenue rose 20% to €3.47 billion ($4.71 billion) in the three months ended Sept. 30 from €2.88 billion a year earlier, partly because of the World Cup. Sales in China increased 9%. The company's world-wide net profit rose 25% to €266 million from €213 million. Adidas is also trying to make itself known with China's emerging recreational athletes. In October, it sponsored the Beijing Marathon, the company's first running competition in China. More running sponsorships are in the works, according to Adidas. The company is also partnering with fitness chains, giving clothing to fitness instructors and buying ad space in locker rooms and over treadmills. Selling clothing at fitness-center shops is also under consideration.

The Brands Movement in China that I demonstrate all of you. It is mostly brand of foreign country. They tried hard to grow in China which related to the population amount. In addition to, there are uses many strategies approach the people like a get star sport be a presenter.

 

 

 

 

 

Advertising in Video News Releases (VNRs)? (Case6)

Video News Release (VNR) is one kind of media to present the news story such as new technology, a new innovation, promote commercial products and service to customers. Everything has actually good and bad in the same way, just promoting the news or advertising. In my viewpoint, when you release something out that mean you want to have a feedback come back to you although has just a little bit. It must connect between the tactics to exhibit with making the customer interesting in your presentation.

Moreover, the VNRs are look like a news report but it always hide with the advertising. For the next two paragraphs I will demonstrate you about the VNRs when firms release it out to the public.

 

First example: Honda Accord VNR

 

Therefore, let’s start with the first example of the Honda Accord VNR. The objective of this video news release that is wants to present the new technology to lets the car drive itself. According to the description of this VNR, a camera reads the lines on the road, and feeds torque to the steering wheel, taking off the pressure off the driver. As for me, there are two sides of this news story. Those are news story of the firm and advertising as well. This is the type of public relations strategy to connect with your emotion when you saw the incredible thing. But, you will know just only one aspect of the news story that makes you satisfy with this technology. They won’t actually make you fell fall before you have bought it already.

 

Second example: Nike Mag- Back to the Future

 

 

 

The poster “Back to the Future”

The second example is Nike Mag- a limited edition shoe created by Nike Inc. It is a replica of a shoe featured in the film “Back to the Future Part II” (the second installment of the Back to the Future trilogy). As for me, this VNR demonstrates to the customers about inspire of the design of the shoe by connecting with the famous film “Back to the Future.” It makes the VNR have an interesting point story and support marketing of the product “Nike Mag”

 

All of those are just my examples that I get it for complementary of my opinion. I would like to explain it with my style and hope you more understand. For about the VNRs at the present have so many objective to present it out. Some are true and some are not true. Everything is strategy of marketing and it has numerous processes to promote or advertising.  

Mountain Dew and Other Brands Use Extreme Sports to Connect with Gen Y

I'm really exciting for today to do this blog and my blood of Gen Y is pumping now. I would like to share my opinion about various brands use extreme sports or x sports to connect with Generation Y. As for me that was born in the same period all of you, can be defined of Gen Y as the prefer adventure challenges, active with the condition of the surroundings, always to learn a new thing. So don’t be wondering, why they choose extreme sports to relate to Gen Y. Extreme sporting events like skateboarding, snowboarding, skiing, or BMX and the outdoors activities such as horse-riding, golf, hiking climbing, canoeing. All of these are considered cool and exciting by Gen Y, another great place to reach this market.

 

 Not only Mountain Dew that use extreme sports to connect with Gen Y. But also Red Bull is an energy drink and have all been successful marketing to Gen Y. In my viewpoint, Red Bull as a signature of power suchlike a logo to explain the characteristic of product. That is making Gen Y choose to drink Red Bull after heavy activity and sweat loss.

 

 

Moreover, Red Bull not only manufactured energy drink. But they use the brand to spread marketing through every extreme sport for a Worldwide like a brand “Virgin” that use the same tactic but they don’t concerned with extreme sports. So, that is different customers target groups with Red Bull. These are strategy to make a brand stay strong in the top of the brand’s world forever and this is one type of public relation. Extreme Style!

 

 

 

 

 

From all of the extreme sports that Red Bull has done with it, I will select two of them to demonstrate you. First, Red Bull Racing is a Formula One racing team. Recently, the team has won three Constructors' Championship titles, in 2010, 2011, and 2012, becoming the first Austrian licensed team to win the title. In my opinion, the logo on the formula one when it is driving like a Bull has run on the race course. Second, Red Bull Stratos seeks to advance scientific discoveries in aerospace for the benefit of mankind. The mission is all converging to prove man can survive the speed of sound in freefall. Their mission is very awesome and so cool!! This feeling has direct effect to Gen Y with Red Bull marketing like a psychology.

 

 

Advancement of brands essential to update all the time and has a success working to present to customers and have actually target groups as Red Bull to use extreme sports to connect with Generation Y. They use all of x sports to connect with Gen Y who has the blood of venturesome. That makes them successful in the World’s brands.

 

 

 

 

 

 

 

 

The Death of Television Advertising

 

Recently, I have got a new topic which I never thought of before “The death of television advertising.” As for me, it actually has used more the internet for whatever than ever before. But we’re also watching more television and we have used television for advertising for a long time ago. And then it’s adapting program on channel with that period.

Moreover, this time we have so many advance innovation or technologies to attract consumer. For example, Samsung TV unveiled smart TV: flat screen TV, touch screen that you can surf the internet from it.  

According to Time Warner, there was some interesting news about the increase in television advertising revenue. They said second-quarter advertising revenue was up 11%. New Corp said revenue was up 11% over the prior year, and local stations posted a whopping 29% increase over the prior year and related with IMS research is predicting digital cable TV subscribers in the US will increase by 7.8m between 2010 and 2015.

According to Neil Gaydon, Chief Executive of pay TV technology developer Pace, he said “They manufacture set-top boxes and other technology for some of the world’s biggest cable and satellite operators.” And the average American watches 153 hours of television at home per month.

Therefore, it is the information from the experts to make sure for about television advertising in the future. In my opinion, today there are creative some television adverting that can make people keep an eye on the advertisement. Especially, I like to watch advertising or whatever from television because it makes me feel warm when I sat in front of television with all of my family and share the idea about the program or laughing together. Oh, that my happy time with television so it deathless.